Company - We make the kind of software we want to see more of.
Right now, that mostly means Shelvio for online resellers. We also make PartFolk, a journal app for getting to know yourself.

Where the name came from
Martinsburg was Martin’s bird first.
Before there was a company, there was a large hanging macaw in our son’s nursery. Around our house, it naturally became “Martin’s bird.”
At some point, “Martin’s bird” got bent into “Martinsburg.” It was a silly name for the bird, but it stuck. When we started the company, the name came with it.
Right now
Most of our time goes to Shelvio.
Shelvio helps online resellers turn a batch of inventory into listings and keep track of each item through the sale.
We also make PartFolk, a parts map and journal for self-reflection on iPhone and iPad. It gets less of our time than Shelvio, not less of our care.
We design, build, support, and operate both apps ourselves. That keeps the feedback loop short and the responsibility with us.
How we work - The product has to hold up after the demo.
That means paying attention to the ordinary details: speed, clear defaults, reliable records, and fewer steps.
- Listen directly. We talk with the people using our products and use what they show us, not a generic roadmap, to decide what comes next.
- Respect what you trust us with. Inventory records and private reflections both deserve care. We collect what an app needs, say plainly where it goes, and let you take your data with you.
- Earn the complexity. Every feature should remove more work than it adds. If a simpler answer does the job, we take it.
Questions or feedback?
Messages about Martinsburg, Shelvio, or PartFolk go straight to our team.
